José Neves is the Founder, CEO & Chairman @ Farfetch, the #1 destination for high-end fashion offering the world's Greatest Selection of Luxury. Now a public company, José has raised over $1.7Bn with Farfetch from some of the biggest names including Alibaba, Richemont, JD.com, Index Ventures and DST to name a few. Prior to Farfetch, José has been involved in the fashion start-up world since the mid-1990s when he launched footwear business SWEAR. José later founded SIX London, a fashion licensing and wholesale company selling to 600 retailers worldwide. Finally, in 2001 José opened the renowned boutique bstore, which won the British Fashion Award for Retailer of the Year in 2006.
1.) How José made his way from creating footwear brands in the days of the Spice Girls and cyberpunk to changing the fashion industry itself with Farfetch?
2.) Why does Zen Buddhism resonate with José in such a profound way? How does his adoption of it impact his style of leadership today? How does José deal with the loneliness of being a CEO? What does José mean when he says the most successful leaders, "know how to fall and how to get up"? How has José responded to his greatest failures?
3.) How does José think about decision-making today? What are the biggest misconceptions people have with regards to effective decision-making? Why is head vs heart the wrong way to think about decision-making? How does José adopt a sense of emotional detachment when making decisions? What works? What does not work?
4.) How does José evaluate his relationship to money today? In what ways has it changed over time? What does José believe that others do not believe when it comes to risk and risk management? How does José balance the demands of Wall St and investors with the knowledge that everything is inherently uncertain?
5.) Does José ever feel self-doubt? How does he manage it? In what ways does he advise earlier stage founders to grapple with their own self-doubt? How does José think about tying one's own identity to their company? Why is this so dangerous?
José’s Favourite Book: The Master and His Emissary: The Divided Brain and the Making of the Western World