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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman. If you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show notes, resources and more.
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Now displaying: Page 1
Jul 13, 2022

Luc Levesque is currently the VP of Growth at Shopify and also advises companies like TwitterPinterest, and Quora. At the age of 21, Luc founded TravelPod, the world’s first travel blogging platform. 10 years later, TravelPod was acquired by Expedia, where Luc led the creation of two award-winning products: TripWow and the Traveler IQ Challenge. Luc then served as an executive at TripAdvisor, where he built and led the growth team which helped TripAdvisor become the world’s largest travel site. Luc was then recruited by Mark Zuckerberg to Facebook where he was an executive and led the creation of Messenger Kids.

In Today's Episode with Luc Levesque We Discuss:

1.) Entry into Growth:

  • When did Luc realise the power of "growth" within every company?
  • How did Luc subsequently make his way into the world of growth pose-selling his first company?
  • What does Luc know now that he wishes he had known when he made the entry into growth?

2.) Growth and Viral Loops:

  • How does Luc define "growth" today?
  • How should leaders choose what is the right north star to focus on for their business?
  • Should this north star change? If so, how often should the north star change?
  • How does Luc define "viral loops"? What makes the best viral loops today?

3.) Growth: Building the Team:

  • When is the right time for founders to start thinking about building a growth team?
  • Should it be standalone or integrated into other functions in the company?
  • Should the first growth hires be senior and tasked with hiring the team or junior and be more lean as a way to test growth as a new function?
  • What are the signals Luc looks for when hiring for growth?
  • What are the best questions that reveal the characteristics growth leaders need to have?

4.) Growth: The Action:

  • What is a growth decision Luc made without data? How did it go?
  • What are some growth tactics that have become stronger over time? What have died a death?
  • How should leaders know when to kill a new project vs continue and keep testing?
  • What are the biggest mistakes Luc sees founders make when building and scaling their growth team?

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