Melanie Perkins, Founder & CEO at Canva the disruptive online platform allowing anyone to create professional quality designs. They have over 10m users from 179 countries and have funding from our friends at Shasta, Felicis and upcoming guests Blackbird Ventures and Airtree in Australia. Prior to Canva, Melanie was the Fusion Yearbooks which she grew to be the largest Yearbook publisher in Australia.
1.) How did Melanie come to found Canva, what was the a-ha moment for her?
2.) How has Melanie looked to scale the team whilst maintaining the same core startup values and company ethos? What are the strategies at play here?
3.) What does it take to grow in international markets? Where were the benefits of founding Canva in the isolated tech ecosystem of Perth??
4.) What did Melanie look for in her investors? As a newbie to the VC scene how did she approach the fundraising process and what would she like to improve on?
5.) How can products that have both a free and a paid model offer enough in the free version to entice users, whilst retain enough for the paid to justify the price?
Items Mentioned In Today’s Episode:
Melanie’s Fave Book: Designing The Obvious